Digital Marketing 101 (A Beginner's Guide To Marketing In 2026)
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đź“• Free First Client Playbook (What to Sell + Who to Target + What to Say): https://adamerhart.co/getclients
0:00 – The Digital Marketing Basics That Actually Matter
0:46 – Why Digital Marketing Changed the Game
1:53 – The $25,000 Marketing Mistake That Changed Everything
3:24 – Digital Marketing’s Biggest Advantages
4:11 – Why Strategy Matters More Than the Platform
4:34 – Strategy vs. Tactics: The Difference That Changes Everything
5:12 – Adam Erhart’s Marketing Masterplan™
5:20 – Step 1 [MODEL]: Build the Right Business Model
5:43 – Step 2 [MARKET]: Find Your Ideal Customer
6:46 – Step 3 [MESSAGE]: Create a Message That Makes Customers Feel Understood
7:25 – Step 4 [MEDIA]: Choose the Right Marketing Channels
8:57 – Step 5 [MACHINE]: Build a Marketing Machine That Generates Customers
10:07 – Strategy vs. Tactics in the Real World
10:36 – Organic vs. Paid Marketing: Which Should You Use?
12:28 – When to Use Organic Content vs. Paid Ads
12:44 – Direct Response vs. Brand Awareness
14:31 – The Biggest Brand Awareness Mistake
15:13 – Search vs. Discovery Marketing
16:01 – SEO, Paid Search & AI Search Optimization
17:19 – Why Products and Services Need Different Marketing
18:09 – How to Market Products: Features vs. Benefits
18:52 – How to Market Services: Sell the Transformation
19:54 – B2B vs. B2C Marketing
21:13 – The Complete Digital Marketing Framework
